Jorvik Viking Festival: Nordicness, Metal and Politics of the Past
I finally made it to the Jorvik Viking march this year. Four years of living in York and somehow I’d always managed to miss it. Work, weather, other plans… There was always an excuse. So, when my day off lined up with the finale of the Festival it felt like I’d accidentally timed things pretty perfectly.
“Antichrist Superstar”: Marilyn Manson as a Marketing Blueprint for the Extreme
Capstone Project Module | MA Music, Management and Marketing | University of York
Download X Lush: The Almost Perfect Brand Partnership
What had begun as a model of ethical and aesthetic synergy rapidly became a cautionary example of how brand collaborations can unravel when moral values diverge.
“On This Battlefield, No One Wins”: Iron Maiden’s Construction of War, Morality, and the Sound of Evil in the New Wave of British Heavy Metal
How Iron Maiden sonically constructs war as a form of evil and how that construction, both musical and thematic, contributed to the NWOBHM’s aesthetic legacy and the globalisation of heavy metal.
A Report of the Key Management Challenges and Opportunities Facing Download Festival
This report critically examines the key management challenges and opportunities facing Download Festival, a leading rock and heavy metal event held annually at Donington Park, UK.