“Antichrist Superstar”: Marilyn Manson as a Marketing Blueprint for the Extreme

Capstone Project Module | MA Music, Management and Marketing | University of York...

Download X Lush: The Almost Perfect Brand Partnership

What had begun as a model of ethical and aesthetic synergy rapidly became a cautionary example of how brand collaborations can unravel when moral values diverge...

“On This Battlefield, No One Wins”: Iron Maiden’s Construction of War, Morality, and the Sound of Evil in the New Wave of British Heavy Metal

How Iron Maiden sonically constructs war as a form of evil and how that construction, both musical and thematic, contributed to the NWOBHM’s aesthetic legacy and the globalisation of heavy metal...

A Report of the Key Management Challenges and Opportunities Facing Download Festival

This report critically examines the key management challenges and opportunities facing Download Festival, a leading rock and heavy metal event held annually at Donington Park, UK...